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SaveMe
THE SKIPASS THAT SAVES LIVES
Client: Ötztal Tourism | My role: concept and art direction
Awards: 1 Gold Cannes Lions, 2 Shortlisted Cannes Lions | 1 Gold Clio Award | 1 Bronze ADC Award
In the mid 2010s freeskiing became more and more popular. But at that time most of the skiers weren't well equipped or underestimated the risks. We invented a solution in form of a prototype: Save me – The first ski pass with a built-in positioning chip.



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